UK: Asda: parental guidance (COMMENT)
UK supermarket Asda is to recruit a panel of parents to advise it on its offerings. The Wal-Mart owned supermarket chain Asda is to create a second board made up exclusively of parents who will give the Asda board feedback on a checklist of products and services. The move is a welcome sign that the chain is trying to communicate with one of its core audiences, but it must not neglect those groups with different purchasing priorities.
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