FRANCE: Paris, industry launches national meat label

By Stuart Todd | 12 February 2014

France wants to provide more certainty to consumers over origin of food

France wants to provide more certainty to consumers over origin of food

A year after the horsemeat scandal and in a continued effort to restore consumer confidence, France yesterday launched a national meat label and logo.

The 'Viandes de France' initiative, which has brought together three government ministries and seven meat trade bodies, representing sectors specialising in beef, poultry, veal, pork, horse, rabbit and lamb and underpins efforts to achieve greater transparency on food origin, including that for prepared dishes.

French Agriculture Minister, Stéphane Le Foll, said the label offered "a double guarantee - the certainty of the origin of the products and also the assurance that sanitary and environmental norms had been met, the well-being of animals respected and the working conditions of staff protected".

The Viandes de France label is expected to be rolled out across France by the end of the year.

Le Foll underlined the label will add value to French meat production and enhance its visibility not only on the domestic market but also for exports.

Sectors: Advertising & labelling, Meat & poultry

View next/previous articles

Currently reading -

FRANCE: Paris, industry launches national meat label

There are currently no comments on this article

Be the first to comment on this article

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page