US: Pathmark deal expands Wild Oats distribution
From next month, US regional supermarket operator Pathmark Stores will stock Wild Oats branded natural and organic products in its stores throughout New York, New Jersey and Philadelphia.
Pathmark will stock several hundred branded products that will range from all-natural cookies and snacks, to organic pasta and imported Italian sodas, as well as everyday staples that provide natural and organic alternatives to mainstream brands.
"We are pleased to enhance our product offering with the addition of a leading, well-known brand name that represents the highest quality in natural and organic products," said Ken Martindale, co-president and chief marketing and merchandising officer of Pathmark. "This agreement enables Pathmark to differentiate itself from its competition as our customers will be able to purchase a full selection of quality natural and organic foods with a proven and trusted brand. This is another important step in our overall repositioning of Pathmark."
"In our ongoing quest to bring top-quality, great tasting natural and organic foods to consumers, we're thrilled to introduce new people to the great taste of Wild Oats," said Gregory Mays, chairman and CEO of Wild Oats Markets. "We look forward to this new partnership and to providing Pathmark shoppers with a wide selection of exciting products that meet a growing need for healthy lifestyles."
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