UK: Patriotic British sees demand outstripping supply for home grown produce
Latest research from Mintel questioning 993 adults finds strong preferences among consumers towards buying British and locally grown produce. Half of consumers try to buy British when shopping for meat, this rises to almost three-quarters of those aged 65 and over. A further 44% of adults try to buy British when shopping for fruit and vegetables, while almost a third look for British fish. As with meat purchasers, those aged 65 and over are most likely to seek out British fruit, vegetables and fish. The patriotic shopper is also more likely to be found within the financially better off AB socio-economic group.
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