Battle Creek, Mich.-based Kellogg Co has announced that Paul J. Lustig has been appointed president and CEO of Keebler Snacks Division and senior VP, Kellogg Company, effective immediately. Prior to coming to Kellogg, Lustig served in various general management and corporate strategy development positions at Sara Lee Corp, including President and CEO of its largest business unit, Global Apparel. Lustig also was president and CEO of Sara Lee Bakery in the US and worldwide, where he generated significant top- and bottom- line growth.