FRANCE: PepsiCo launches Benenuts Twinuts snack line
By Michelle Russell | 1 March 2013
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Twinuts Maxicrac is a packet of peanuts coated with a double layer of biscuit |
PepsiCo is looking to target the youngsters' snack market through the launch of its Benenuts Twinuts peanut range in France.
Twinuts Maxicrac is a packet line of peanuts coated with a double layer of biscuit. The range is targeted at a young audience, PepsiCo said yesterday at the launch (28 February).
The range is available in two variants: Bacon & Cheese; and Hot & Spicy. Both are available in a 210g share bag.
PepsiCo has also added to its original Benenuts Cacahuetes range with the launch of a Tomato & Basil flavour. The new variant joins the existing Bacon, and Mediterranean Herbs flavours.
Sectors: NPD & innovation, Snacks
Companies: PepsiCo
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