Lays launches new chip

Lay's launches new chip

PepsiCo claims to be introducing a "new chip style" with the launch of Lay's Kettle cooked lattice cut potato chips.

The potatoes are "sliced thick" and cut into a "unique open-cut lattice shape" before being kettle-cooked, PepsiCo said.

The product is available in two flavours: aged cheddar with black pepper and roasted garlic with sea salt.

Lay's Kettle cooked lattice cut potato chips are available throughout the US with an RRP of of US$3.49 for a seven ounce bag and $1.49 for a 2.5 ounce bag.

Show the press release

New Lay's Kettle Cooked Lattice Cut Potato Chips Serve Up Unique Textures And Flavors This Spring

PLANO, Texas, March 25, 2014 /PRNewswire/ -- Lay's Kettle Cooked, one of the many brands from PepsiCo's Frito-Lay division, introduces a new chip style just in time for spring. Lay's Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavors: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt.

New Lattice Cut Kettle Cooked potato chips start with a Lay's signature potato, sliced thick and cut into a unique open-cut lattice shape. They are then kettle cooked in small batches to provide a crispy texture to allow for maximum crunch and flavor.


    --  Lay's Kettle Cooked Lattice Cut Aged Cheddar and Black Pepper
        brilliantly pairs smooth aged cheddar cheese with a kick of black
        pepper.
    --  Lay's Kettle Cooked Lattice Cut Roasted Garlic and Sea Salt offer the
        sophisticated combination of roasted garlic with just the right amount
        of sea salt in each bite.
Lay's Kettle Cooked Lattice Cut potato chips are available at retailers nationwide for a suggested retail price of $3.49 for a 7.0 oz. bag and $1.49 for a 2.5 oz. bag. For more information, visit www.LaysKettleCooked.com.

About Lay's
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America , the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays.

Original source: PepsiCo