US: PepsiCo launches Quaker Popped

By Katy Askew | 22 October 2012

PepsiCo has renamed its Quaker Quakes snack line, which is now called Quaker Popped.

The company said that the product is a "wholesome" lowr-fat snack solution, containing 10-13 grams of wholegrain per serving.

The new name "better represents the attributes of the brans", Quaker said.

"We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection," Justin Lambeth, chief marketing officer of Quaker Foods North America, said.

Show the press release

Quaker® Popped(TM) Snacks, Popping Up This Fall

New Look for Quaker Quakes with the Same Great Taste Families Know and Love

CHICAGO, Oct. 22, 2012 /PRNewswire/ -- With fall in full swing and the holiday season fast-approaching, people are constantly looking for nourishing and delicious snacks to help fuel them through the day. Now the Quaker Oats Company, a division of PepsiCo, is proud to introduce Quaker Popped, a wholesome solution for snack-time cravings. Quaker Popped are made with the delicious goodness of whole grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Plus, the bite-sized snacks are popped, not fried, which means lower fat compared to some fried snacks.

Those who loved Quaker Quakes should now look for Quaker Popped in the snack aisle - it's the same great taste with a new name and look to better represent the attributes of the product.

"Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve," says Justin Lambeth, Chief Marketing Officer, Quaker Foods North America. "We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection."

To match the new name, Quaker Popped packaging features a fun, new logo and a bright color scheme to reflect the vibrant flavors inside a bag you can't wait to pop open. Quaker Popped are available in 14 different flavors - including favorites Cheddar Cheese, Caramel Corn and Apple Cinnamon - to help satisfy any craving and are a great snacking option when on-the-go. Wal-Mart shoppers should also look for new flavors Chipotle Cheddar and Sweet & Salty Mix.

Available at grocery stores nationwide, Quaker Popped are offered at a suggested retail price of $2.00 for a 3 ounce bag (3 servings). For more information on Quaker Popped, visit, and for information on additional nourishment news from Quaker, follow and like

Original source: PepsiCo

Sectors: NPD & innovation, Snacks

Companies: PepsiCo

View next/previous articles

Currently reading -

US: PepsiCo launches Quaker Popped

There are currently no comments on this article

Be the first to comment on this article

Related research

Pepsico inc in Packaged Food (World)

PepsiCo has benefited from its strong presence in sweet and savoury snacks, which continue to make up the majority of its sales in packaged food. It did however reduce its reliance on this category with the acquisition of Russian dairy player Wimm-Bi...

PepsiCo do Brasil Ltda in Packaged Food (Brazil)

PepsiCo do Brasil is expected to strengthen its presence in biscuits through brand extensions of popular and traditional brands such as Toddy and Quaker, which received investment to introduce biscuits variants in late 2012. The company also aims to ...

Related articles

Quote, unquote: just-food's week in words

The industry's first-quarter results continued to pour in last week and two of France's leading retailers, Carrefour and Casino revealed sales figures that got analysts talking. Carrefour appeared pleased with its domestic performance, while Casino was encouraged by the results of recent pricing initiatives. Elsewhere, Tesco finally confirmed its plans to exit the US and revealed it had received and was pursuing interest in the business.

Editor's choice: the highlights on just-food last week

Major food manufacturers began to report their first-quarter results last week. Nestle came under scrutiny for its performance in emerging markets. A cautious Danone saw signs of improvement from its European dairy operations, while its infant formula business was buoyant. Elsewhere, we shone the spotlight on the recent rationing of formula in Western markets amid high demand in China, looked at Marks and Spencer's latest European venture and analysed Magnit's move to Russian retail's top spot.

US: Peltz confirms Mondelez, PepsiCo stakes

Trian Fund Management, the investment vehicle of activist shareholder Nelson Peltz, confirmed today (19 April) it has taken up stakes in snack food giants PepsiCo and Mondelez International.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page