US: PepsiCo launches Tostitos cantina line

By Katy Askew | 17 December 2012

PepsiCo has expanded its Tostitos snack brand in the US with the launch of a range of cantina chips and salsas this month.

The product, inspired by Mexican restaurants, are aimed at "sharing occasions" and includes two tortilla chip and salsa combinations - thin and crispy tortillas with chipoltle-style salsa and traditional tortillas with roasted garlic thick and chunky salsa. 

"The new Tostitos Cantina line brings the delicious Mexican restaurant experience consumers love right into their homes," said Tony Matta, vice president of marketing, Frito-Lay North America. "It's an entirely new line of Tostitos tortilla chips and salsas that will give our fans the perfect reason to get together and party - any time and anywhere." 

Show the press release

Tostitos® Brand Brings The Mexican Restaurant Experience Consumers Love To Parties Anytime And Anywhere With New Cantina Line Of Chips And SalsasParty-Goers Can Now Enjoy the Flavorful Tastes of their Favorite Mexican Restaurant with Perfectly Paired Chips and SalsaPLANO, Texas, Dec. 17, 2012 /PRNewswire/ --

Tostitos, a leading brand from PepsiCo's Frito-Lay division and the brand known for making anytime party time, is giving party-goers across the country a whole new way to celebrate with the launch of new Tostitos Cantina tortilla chips and salsas.

As a first-of-its-kind platform for the brand, the Tostitos Cantina line recreates the delicious Mexican restaurant experience for consumers at home. With vibrant, colorful packaging, unique tortilla chip textures and perfectly paired flavorful salsas, these newest additions to the Tostitos portfolio are sure to bring life to the party, anytime and anywhere they are shared.

The Tostitos Cantina line includes two unique tortilla chips and salsa pairings that bring consumers distinct and delicious taste experiences, reminiscent of your favorite Mexican Restaurant: Tostitos Cantina Thin & Crispy tortilla chips offer a crispy, light texture. They pair perfectly with the smoky flavor of new Tostitos Cantina Chipotle Restaurant Style salsa. Tostitos Cantina Traditional tortilla chips are authentic and hearty yellow corn chips. They deliver an abundant crunch and stand up to hearty dips, like delicious Tostitos Cantina Roasted Garlic Thick & Chunky salsa.

"The new Tostitos Cantina line brings the delicious Mexican restaurant experience consumers love right into their homes," said Tony Matta, vice president of marketing, Frito-Lay North America. "It's an entirely new line of Tostitos tortilla chips and salsas that will give our fans the perfect reason to get together and party - anytime and anywhere."

New Tostitos Cantina tortilla chips and salsa hit store shelves nationwide this month. The two salsas, Tostitos Cantina Chipotle Restaurant Style salsa and Tostitos Cantina Roasted Garlic Thick & Chunky salsa, are available in 15 ½-oz. jars for a suggested retail price of $3.29 each. Tostitos Cantina Thin & Crispy tortilla chips are offered in 9-oz. packages for a suggested retail price of $3.29 each. Tostitos Cantina Traditional tortilla chips are available in 12-oz. packages for a suggested price of $3.29 each as well as 20-oz. packages for $4.99 each.

Original source: PepsiCo

Sectors: NPD & innovation, Snacks, World foods

Companies: PepsiCo

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