Launching at the end of July, the range will be available in three flavours

Launching at the end of July, the range will be available in three flavours

PepsiCo has added to its snacks range in the UK with the launch of Walkers Mighty Lights crisps.

Walkers Mighty Lights contain 30% less fat than standard potato crisps, PepsiCo claimed, and are designed to appeal to parents looking for a healthy addition to lunchboxes or variety.

Launching at the end of July, the range will be available in multi-packs of six in three flavours: Cheese & Onion, Lightly Salted and Roast Chicken.

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NEW WALKERS MIGHTY LIGHTS

Crunchy ridged crisps with 30% less fat1

 

New Walkers Mighty Lights make an entrance with 30% less fat2. Launching at the end of July, the range will be available in multipacks of six in three flavours, Cheese & Onion, Lightly Salted and Roast Chicken.

 

Thomas Barkholt, Senior Marketing Manager for Walkers Family Snacks, comments, “When it comes to planning lunchboxes and family snacks, parents are looking for variety. Following the launch of Walkers Baked Stars, Walkers Hoops and Crosses and now Walkers Mighty Lights, we are offering parents just that. This presents a sales opportunity for retailers and to engage parents we will be supporting the three brands with print advertising in addition to a digital campaign on popular parenting websites.”

 

Launch success for 70% less fat3 Walkers Baked Stars

Walkers Baked Stars launched in March 2012 in three flavours Mild Sweet Chilli, Cheese & Onion and Salt & Vinegar. The range was enjoyed by 3.7m households in under a year4 and in April 2013, a new Original flavour was introduced after popular demand as the most requested flavour by parents.

 

Walkers Hoops and Crosses, a source of wholegrain

Walkers Hoops and Crosses launched in March 2013 and are available in three flavours, Roast Beef, Prawn Cocktail and Salt & Vinegar with no artificial colours or preservatives, 30% less fat5 and are a source of wholegrain.

 

Merchandise the three brands together

Walkers Hoops and Crosses, Walkers Baked Stars and new Walkers Mighty Lights are recommended to be merchandised together to help parents easily identify family snacks which are lower in fat.

1 30% less fat than standard potato crisps on average

2 30% less fat than standard potato crisps on average

3 70% less fat than ordinary Walkers crisps on average

4 Kantar WP – 52 w/e 13 May 2013

 

5 30% less fat than standard potato crisps on average

Original source: PepsiCo