US: PepsiCo signs Quaker soccer sponsorship deal

By Sam Webb | 18 January 2012

PepsiCo has signed a sponsorship deal for its Quaker cereals brand with the Chicago Fire soccer club in the US.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

PepsiCo has signed a sponsorship deal for its Quaker cereals brand with the Chicago Fire soccer club in the US.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Quote, unquote: just-food's week in words
The price of milk dominated headlines in the UK this week, with farmers gathering at a summit to air their views on the implications of the cuts and discuss what can be done. Elsewhere, French retailer Carrefour sounded an upbeat note on the performance of its domestic hypermarket business, while PepsiCo and Müller at last showed their hand as they joined the fray to win over US consumers in the Greek yoghurt market.

Editor's choice: the highlights on just-food last week
UK dairy farmers this week gathered at a summit in London to air their views on recent cuts in prices to liquid milk and the implications of the cuts. In the US, PepsiCo and Müller made the much-anticipated launch of their yoghurt range, while Campbell Soup Co. indicated it is eyeing expansion into new categories through its acquisition of carrot-to-beverage firm Bolthouse Farms.

Comment: PepsiCo, Muller face US yoghurt fight
PepsiCo and Unternehmensgruppe Theo Müller have at last showed their hand as they join the fray to win over US consumers, who have found a love for yoghurt.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page