INDIA: PepsiCo to ramp up potato procurement
US snacks and drinks giant PepsiCo has said it will double its potato procurement in India over the next five years.
A spokesperson for PepsiCo confirmed to just-food it is looking to double procurement from the current 2.4 lakh tonnes it achieved in its 2012 financial year. This, the spokesperson said, is more than double what it procured five years ago.
"PepsiCo India sources all its potato requirement from within the country," she added. "We are the largest procurer of potato in India. PepsiCo India has established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states."
These states include West Bengal, Punjab, Gujarat, UP, Maharashtra, Karnataka and Bihar.
The spokesperson said PepsiCo has set up a "state-of-the-art" potato seed facility in Punjab and all the seed it provides to farmers across the country is grown by Punjab and Haryana farmers.
"PepsiCo has over the years, not just given more opportunity to potato farmers but also worked in close partnership with the farming community with a vision of creating a cost-effective, localised agro-base in India by leveraging its access to world class agricultural practices. PepsiCo works with farmers throughout the crop cycle – providing quality seeds, technical expertise, facilitating loans from banks, harvesting expertise etc."
General Mills, which has struggled to grow its US yoghurt brands, said yesterday (30 May) it would look to marketing and innovation to revitalise sales in the increasingly promotional category....
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