UK: PepsiCo ventures into popped snacks market

By Hannah Abdulla | 29 January 2014

PepsiCo says Walkers Pops are created with 50% less fat than fried potato crisps

PepsiCo says Walkers Pops are created with 50% less fat than fried potato crisps

PepsiCo has announced the launch of Walkers Pops, a lower-fat popped potato snack, in the UK. 

The popped snacks swap the usual frying method for an air-popping process that, PepsiCo claims, means they are a healthier alternative to conventionally produced chips. 

Marketing director at Walkers, Thomas Barkholt, said: "At Walkers we set out to create a delicious new family snack. Walkers Pops are air-popped rather than fried, providing all the taste but with 50% less fat."

Last July, PepsiCo launched Walkers Mighty Lights which it said contained 30% less fat than the standard potato crisps.

Walkers Pops features four flavours: Original, Melted Cheese and Crispy Bacon, Sour Cream and Onion, and Prawn Cocktail and will be available across the UK from 15 February.

Multipacks of six will be priced at GBP1.99 (US $3.29) and single packs at GBP0.63p

Show the press release

Walkers have announced an exciting new addition to its product range with the launch of flavour-packed Walkers Pops. Using all its snacking know-how Walkers Pops are ‘air popped’ to give them a unique explosion of flavour with a surprising 50% less fat than standard potato crisps*. 

 

Created with the whole family in mind, the experts at Walkers have been busy behind the scenes coming up with a perfect new snack to add to its range. Swapping the usual frying method for a special air-popping process, the result is a deliciously light potato snack that can be enjoyed any time 

 

The team at Walkers has also experimented on flavour to bring Walkers Pops to life with four mouth-watering offerings; Original, Melted Cheese and Crispy Bacon, Sour Cream and Onion, and Prawn Cocktail. They will be available across the UK from February 15th 

Thomas Barkholt, Marketing Director at Walkers, said: “At Walkers we set out to create a delicious new family snack. Walkers Pops are air-popped rather than fried, providing all the taste but with 50% less fat*.”

 

Walkers Pops will be available in four flavours Original, Sour Cream and Onion, Melted Cheese & Crispy Bacon and Prawn Cocktail, in multipacks of six, with an RSP of £1.99. They are also available in single bags in Original and Melted Cheese & Crispy Bacon with an RSP of £0.63.

 

Original source: PepsiCo

Sectors: Snacks

Companies: PepsiCo

There are currently no comments on this article

Be the first to comment on this article

Related research

PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review

PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view o...

Pepsico inc in Packaged Food (World)

PepsiCo has benefited from its strong presence in sweet and savoury snacks, which continue to make up the majority of its sales in packaged food. It did however reduce its reliance on this category with the acquisition of Russian dairy player Wimm-Bi...

PepsiCo Alimentos SCA in Packaged Food (Venezuela)

PepsiCo Alimentos’s main focus is to continue to grow through innovation, introducing new products under umbrella/core brands. For example, Cheetos Boliqueso (extruded snacks), Jack’s Tortillas Picantes (“other” sweet and savoury snacks) and Natuchip...

Related articles

INDIA: PepsiCo takes Kurkure to Canada and Gulf

PepsiCo has announced it is to launch Indian snack brand Kurkure to the Canadian and Gulf markets.

UK: NPD vital to thrive in breakfast battle, says Mornflake

UK cereal group Mornflake has launched two more products into the country's convenience breakfast category and said innovation is crucial as competition heats up.

UK: Popchips welcomes competition in "popped snacks"

More players joining the UK "popped snacks" category will only help it to grow, Popchips commercial director Ben Heathorn has said.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page