US: PepsiCo's Frito-Lay unveils "all-natural" snack plans
PepsiCo will make its Frito-Lay products without using artificial or synthetic ingredients
PepsiCo's Frito-Lay North America snacks business plans to make 50% of its products from natural ingredients by the end of the year.
The target, which includes Lay's potato chips, Tostitos tortilla chips and SunChips snacks, will see the products made using ingredients without artificial or synthetic ingredients. This will include around six dozen varieties of Frito-Lay products.
"Many of the unflavoured snacks in our portfolio are already made with all-natural ingredients, and we've focused on expanding our portfolio of products with all-natural ingredients to include more of consumers' favorite flavoured products," said Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay.
Some new Frito-Lay products made with natural ingredients are available at retailers across the US with more products due to launch throughout 2011. The reformulated products will feature a stamp on the packaging highlighting the natural ingredients.
To support the reformulation, Frito-Lay has launched what it claims is its largest marketing campaign in the history of the company.
In June last year, Frito-Lay launched two Lightly Salted varieties of its crisps for the US market.
In the third part of this month's just-food management briefing, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have tried to use social media to connect with consumers....
After consecutive four-day weekends here in the UK, this column again arrives on a Tuesday, adding to the 'what-is-the-day-today?' feeling here at just-food Towers today....
PepsiCo's UK and Ireland unit today (1 July) claimed it had made "good progress" on meeting a series of health targets the food and drinks maker set last year....
Rising coffee prices have hit profits at Strauss Group, the Israel-based food and beverage maker....
- US food next wave on display at Winter Fancy Food
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- CAGNY analysis: Danone's growth strategy
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Glanbia focuses on nutrition with Irish dairy spin
- Kerry's Scanlon to replace McCarthy as CEO
- Bonduelle to buy US produce group Ready Pac Foods
- Mondelez launches savoury snacks brand Vea