The People for the Ethical Treatment of Animals (Peta) group has vowed to continue its anti-milk campaign despite being ordered to stop by the Advertising Standards Authority (ASA). The ASA criticised Peta's MilkSucks campaign for telling children that milk is harmful to health. It judged that the playing cards handed out by Peta to schoolchildren across the country were unlikely to cause distress but that they could play on childhood anxieties by exaggerating the possible link between milk and the likelihood of developing acne, flatulence and obesity.