UK: Peta told to stop distributing MilkSucks campaign cards, but vows to continue
The People for the Ethical Treatment of Animals (Peta) group has vowed to continue its anti-milk campaign despite being ordered to stop by the Advertising Standards Authority (ASA). The ASA criticised Peta's MilkSucks campaign for telling children that milk is harmful to health. It judged that the playing cards handed out by Peta to schoolchildren across the country were unlikely to cause distress but that they could play on childhood anxieties by exaggerating the possible link between milk and the likelihood of developing acne, flatulence and obesity.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Comment: Meal kits in US - don't believe the hype
- Kraft Heinz cuts jobs in US, Canada
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Brazil seeks to cool concerns over meat probe
- US meal delivery service Blue Apron buys BN Ranch