UK: Peter's launches Heinz Big pies and pasties
Heinz Big pies and pasties
UK group Peter's Food Service will extend the range of Heinz branded products it produces under licence to include Heinz Big on-the-go pies and pasties.
At present, the Heinz Big portfolio includes soups and frozen ready meals. Heinz Big brand manager Chris Isaac said the move into the chilled pastry sector was a "natural extension" for the brand, which targets male consumers.
The 235g pies will be available in five varieties - steak potato & HP brown sauce; steak and onion; steak and vegetable; chicken and bacon; and chicken and leek. The first pies will hit the shelves this month, Peter's said.
In April, Peter's will launch Heinz Big pasties. Four varieties will be on offer - meat feast, steak potato & HP brown sauce, chicken & bacon and Angus steak & vegetable.
The pies will have an RRP of GBP1.65 (US$2.76) and the pasties an RRP of GBP1.50.
Peter's already produces a line of Heinz brand pastries under licence. Launched in 2013, the company said it has experienced strong demand for the slices and rolls, which are still growing distribution.
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