A new era in NASCAR sponsorship will begin this weekend at Daytona International Speedway as Cheerios and Betty Crocker become the first new primary sponsors of the famed Petty Enterprises No. 43 Pontiac in 29 years. Driver John Andretti took to the track today for the first time in the new No. 43 under the watchful eye of legendary car owner Richard Petty, who exercised his creative talents to help design the No.