USA: P&G and Unilever reach agreement

By Press Release | 7 September 2001

The Procter & Gamble Company said yesterday it reached an agreement with Unilever to settle all issues related to disclosure of competitive business information. Terms of the agreement were not disclosed.

P&G chairman John E. Pepper said, "We believe the agreement protects both P&G's and Unilever's business interests. I have been personally involved in ensuring that none of the information has been or will be used in any P&G plans. This agreement will have no impact on the effectiveness of our product or marketing plans and will not inhibit fair and vigorous competition in the marketplace."

Pepper continued, "This was an unfortunate incident. The activities were not in keeping with P&G principles and policies. We're convinced we did the right thing by voluntarily and promptly making Unilever aware of this incident, quarantining the information and working with them to protect their interests. We expect this agreement will bring this situation to an end so we can focus fully on serving consumers and building our business."

P&G markets more than 250 brands including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Olay, Crest, Vicks and Actonel. P&G employs nearly 106,000 people in more than 80 countries worldwide.

Companies: Unilever, Pringles

There are currently no comments on this article

Be the first to comment on this article

Related articles

NETHERLANDS/UK: Unilever mulls future of frozen foods unit - report

Anglo-Dutch consumer goods giant Unilever is reportedly carrying out a review of its frozen foods division that could lead to the sell-off of brands such as Birds Eye or Carte d'Or.

NETHERLANDS/UK: Unilever profit falls as W Europe ‘difficult’

Anglo-Dutch food and consumer goods company Unilever has reported a fall in profit for the second quarter of 2005 and said it needs to do more to improve its competitiveness in Western Europe.

WORLD: Unilever spreads butter wars to the web (COMMENT)

Unilever will eschew the TV screen and head to the web to launch a new ad campaign for the spray bottle version of I Can't Believe It's Not Butter. While the brand may not initially seem an obvious candidate for such a viral marketing push, Unilever has chosen an advertising partner with a proven track record, and research suggests female consumers are particularly receptive to viral marketing.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page