USA: Corn chips: P&G opts in to second biggest savory snack segment - RESEARCH (Members)
Fearful of losing out in the growing corn chips market, Procter & Gamble is launching its own range of tortilla chips, Torengos. P&G is facing slow growth in its main savory snack market, potato chips, prompting diversification outside this segment. Sales of corn and tortilla chips are growing faster, and already account for 39% of US savory snacks.
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