UK: Pick Me launches meat-free range
UK meat free food brand Pick Me is set to be launched at 600 Tesco outlets from 30 March.
The Pick Me meals are designed to appeal to vegetarians and meat-eaters, and include Kicking Jungle Curry (previously Rainbow Curry), Cheeky Chunky Chilli, Shepherd's Pie and Vegalicious Masala.
"Pick Me meals are free from any unnatural preservatives and GM products and are hand prepared using fresh vegetables to create their deliciously home-made flavours," said Elizabeth Leath, founder of Pick Me.
The company also introduced a range of wraps that will hit the shops in the next few months.
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