US: Pilgrim's launches local Florida chicken

By: just-food.com | 11 June 2010

US poultry group Pilgrim's Pride has launched chicken under the "Fresh from Florida" label to tap into local shoppers who prefer locally-grown products.

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US poultry group Pilgrim's Pride has launched chicken under the "Fresh from Florida" label to tap into local shoppers who prefer locally-grown products.

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