USA: Pink Dot Announces Strategic Alliance With Vie de France
Pink Dot, the largest online instant food delivery shopping experience, and Vie de France Yamazaki announced their participation in a co-marketing agreement. The national agreement names Vie de France as the preferred provider of baked baguettes, muffins and croissants served from the Pink Dot Cafe which features a wide variety of freshly prepared foods. The alliance significantly expands and enhances Pink Dot's pastry line to include Vie de France croissants and pastries. "We're confident the partnership between Pink Dot and Vie de France will enable us to substantially increase our bakery and pastry business, particularly with our breakfast menu," said Dan Frederickson, Pink Dot's chief executive officer. "Bread, pastries and croissants will be baked fresh in our kitchens throughout the day and delivered to customers in about 30 minutes." The world-renowned Vie de France bakers will share bread-making tips with Pink Dot's culinary specialists through a proprietary ongoing training program in the Pink Dot kitchens, as well as host seminars at their facilities to guarantee quality products. "This agreement with Pink Dot is a great fit for Vie de France," said Richard Kuberski, vice president, marketing, Vie de France. "Our loyal customers will benefit from the convenience Pink Dot offers by giving them another opportunity to enjoy our product." Founded in 1987, privately held Pink Dot Inc. currently delivers lifestyle convenience products to more than 130,000 customers. Pink Dot offers quick delivery of thousands of fresh, high-quality, ready-to-eat foods and brand name products via the Internet at
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