US/UK: Plum Organics launches baby food lines into UK
By Michelle Russell | 28 October 2013
The products are “unique” to the UK market, Plum says
US baby food producer Plum Organics is to launch three of its ranges into the UK for the first time.
A Greek-style yoghurt line, organic wholegrain mixes and wafer snacks will launch next month. Plum Organics entered the UK earlier this year when it acquired local firm Plum Baby. Plum Organics was itself purchased by US food giant Campbell Soup Co. this summer.
The products are "unique" to the UK market, Plum said, and will launch in Tesco stores next week and roll out to the other multiples in January.
The Greek-style yoghurt blends will be available in three variants: raspberry & spinach; mango & carrot; and kale & apple. Each 85g pouch has an RRP of GBP0.99.
The wholegrain blends are also available in three flavours: gluten-free courgette, banana & amaranth; plum, non gluten-free strawberry and Barley; and gluten-free blueberry, parsnip and buckwheat. Each 100g pouch has an RRP of GBP0.99.
In addition, Plum is launching a Little Yums line of wafers, designed as a between-meal snack. With an RRP of GBP2.49 for a box of six individual serves, the wafers are free from added sugar and salt, and dissolve easily in the mouth. They come in two variations: pumpkin and banana; and spinach, apple and Kale wafers.
"We're on a mission to ban the bland in baby food and are really excited to launch these best-selling products from the US as part of this journey," said Plum MD Scott Wotherspoon. "With most baby food on the market being watery, over-sweetened and tasteless, Plum is bucking the trend with innovative recipes and ingredients."
All the recipes feature a contemporary new pack design which will be rolled out across the entire Plum range in 2014. The new look focuses heavily on the ingredients in each of the recipes and features clear labelling.
A revolution in baby food: Plum is first-to-market with launch of new food products from the US
Leading organic baby food brand Plum is set to storm the baby aisle with the launch of eight new recipes in a bid to “Ban the Bland” in baby food. The new products are unique to the UK market and will launch in Tesco stores nationwide on 4 November and roll out to the other multiples in January 2014. These new products are influenced from Plum Inc. in the US, the parent company of the British entity and the fastest-growing food business in America, proving that good food for children can be delicious as well as highly nutritious.
Recently Plum has seen a 50% increase in trade distribution and they are on a mission to encourage parents to embrace adventurous and tasty new flavour combinations for their babies. The new lines consist of a first for ambient baby food – Greek-style yogurt, organic whole grains (amaranth and buckwheat) and nutrient-rich fruit and vegetables (such as kale, spinach, courgette and blueberries) – making these latest additions super-nutritious and setting Plum a world apart from bland competitor products.
Managing director of Plum Scott Wotherspoon said, “We’re on a mission to Ban the Bland in baby food and are really excited to launch these best-selling products from the US as part of this journey. With most baby food on the market being watery, over-sweetened and tasteless, Plum is bucking the trend with innovative recipes and ingredients. This is our biggest launch to date, and with this new and exciting offering we are reiterating our dedication to providing parents with tremendously tasty, healthy and nutritious dishes for their little ones. Susie Willis founded this business on the basis of providing “real food for babies, not just baby food” and we remain committed to that philosophy today by feeding them exciting flavour combinations to encourage a broad palate and reduce fussiness right from the first bite.”
Greek-style yogurt blends, RRP £0.99 for 85g pouch
Designed to be an additional source of protein for babies,
Plum introduces the first ambient Greek-style yogurt to the British baby aisle offering one portion of a child’s daily fruit and veg intake per pouch. These super-food blends come in three adventurous flavours:
Raspberry, spinach and Greek-style yogurt (6m+)
Mango, carrot and Greek-style yogurt (6m+)
Kale, apple and Greek-style yogurt (6m+)
Greek-style yogurt is richer and thicker than standard yogurt, making it a deliciously creamy addition to a baby’s diet. Kale is a real winner, ranking 2nd in the ANDI (Aggregate Nutrient Density Index) scale of nutritionally-dense green vegetables!
Wholegrain blends, RRP £0.99, 100g pouch
Building on Plum’s success of providing quinoa in every recipe. To ensure little ones are getting oodles of fibre, Plum has developed new Wholegrain blends, mixed with one daily baby portion of fruit and vegetables. These blends contain ancient grains (the first grains to be grown on Earth) meaning each pouch is a great source of fibre. The range includes three recipes:
Courgette, banana and amaranth (4m+) – gluten-free
Plum, strawberry and barley (6m+) – not gluten-free
Blueberry, parsnip and buckwheat (4m+) – gluten-free
Ancient whole grains are an excellent source of fibre and an important addition to baby’s diet at this important stage of development.
Little Yums, RRP £2.49 for a box of six individual serves
Designed to encourage babies to chew, Plum’s Little Yums are positioned as a between-meal snack with three wafers in each serve. The wafers are free from added sugar and salt, dissolve easily in the mouth, with no mess. They come in two variations:
Pumpkin and banana wafers (6m+)
Spinach, apple and kale wafers (6m+)
All of the new recipes feature a contemporary new pack design which will be rolled out across the entire Plum range in 2014. The new look focuses heavily on the ingredients in each of the recipes and features clear labelling which will create enhanced shelf standout and enable parents to navigate the baby food aisle and the Plum range much more easily.
Original source: Plum Organics
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US/UK: Plum Organics launches baby food lines into UK