Plum Organics new Just line

Plum Organics' new Just line

Plum Organics, the US baby food maker, has launched a line of organic purees under the Just brand.

The company said today (26 January) that the new products, including flavours like apple and bananas would be packaged in a lightweight pouch to cut waste.

The launch of the Just line in the US comes as Plum Organics secures more listings for its current baby-food pouch line of "fruit and veggie" blends. Retailers including H-E-B, Delhaize's Food Lion and Target Corp. will now stock the range.

"We wanted to expand the line to offer the individual fruit varieties that many parents provide in the first stages of food introduction," said Plum Organics founder Gigi Lee Chang.