Podravka sets up division to target horeca sector
Podravka says Food Solution division targeting new international business
Croatian food and pharmaceuticals company Podravka has said its newly-launched Food Solution division is to target new international business and "make a breakthrough" in the horeca channel.
The move follows the recent construction of a 1,500 sq m dedicated Food Solution factory specialising in the production of fresh made and semi-ready meals.
Podravka said it currently manufactures 130 meal products for institutions including the army, police, hospitals, bistros in shopping malls and companies' in-house restaurants.
The president of Podravka's management board Zvonimir Mršic said in response to "positive reactions from domestic buyers and inquiries from other countries" the company intended to turn the Food Solution programme into "a new international business".
Food Solution senior vice-president Peter Fuchs the new division was an opportunity "to give buyers the necessary know-how on how to use products, help them with the preparation of menus, organise kitchen tasks and personnel and plan investments in kitchen equipment, in addition to providing high-quality products".
Podravka dooel is a Macedonia-based subsidiary of Croatia-based Podravka dd, which is focused on maintaining the strong market position and distribution network of Podravka within packaged food in Mac...
Over 2015, Podravka’s brand portfolio has been revised and some products and categories have been abandoned or are about to be, such as its production of fresh meat, bakery products, ice cream and nat...
While table sauces recorded an explosion in sales in 2013, growth has now calmed down, with herbs and spices remaining the most important area with a 29% value share....
Croatian consumers are not very keen on exploring new options in sweet and savoury snacks, instead typically sticking to proven products like crisps, pretzels and extruded snacks (flips)....
Sweet and savoury snacks is probably the most dynamic packaged food category in terms of new product development and according to the number of key new product launches each year....
Growth in 2015 was in line with the review period average....
In 2015, processed fruit and vegetables in Macedonia achieved current value growth of 5% reaching sales of MKD715 million....
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