US snack food maker Poore Brothers has announced that it has signed a licensing agreement with Cinnabon, a subsidiary of AFC Enterprises, for the development, manufacture and sale of snack food products using the Cinnabon brand name.
Poore Brothers said it is in the process of conducting concept, product and consumer tests on a variety of snack food products and currently plans to commence market testing some of these products under the Cinnabon brand name during the next six months. The multi-year agreement with Cinnabon grants exclusive brand licensing rights for certain snack food categories. The specific terms of the agreement were not disclosed.

"The licensing partnership with Cinnabon is an important initiative for our company," said Poore Brothers' chief executive Thomas Freeze.

Cinnabon serves fresh, oven-hot cinnamon rolls as well as a variety of other baked goods and specialty beverages. As of 11 July 2004, there were 592 Cinnabon bakeries worldwide.