US/MIDDLE EAST: Popcorn firm Pop Gourmet strikes Landmark deal

By Dean Best | 16 December 2013

US firm Pop Gourmet Popcorn has secured listings with Middle East retailer Landmark Group as it continues its international expansion.

The company has finalised a deal with Landmark that will see the Dubai-based retail and hospitality group gain exclusive rights to the distribution of Pop Gourmet Popcorn products in the region from January 2014.

The two sides are also eyeing setting up a plant in Dubai to produce the popcorn if sales targets are reached.

"The Landmark Group has more than 40 years of experience selling consumer products in the Middle East region and believes we can collectively achieve more than $10 million in sales by 2015," Pop Gourmet president and CEO David Israel said.

Israel set up the business in 2010. It has won listings with retailers including Kroger and Fairway Market Holdings in the US and has secured business in markets including the UK and Canada.

Sectors: Emerging markets, Snacks

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US/MIDDLE EAST: Popcorn firm Pop Gourmet strikes Landmark deal

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