Post looks to tap Greek yoghurt wave

Post looks to tap Greek yoghurt wave

Post Foods has expanded its range of Honey Bunches of Oats with the launch of a Greek Honey Crunch variety.

"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite, as well," said Dr. Mark Izzo, VP of R&D and innovation at Post Foods. "We channelled the innovation that made Honey Bunches of Oats great - combining favorites - to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yoghurt."

The new cereal features two granola clusters - one that has the Greek yoghurt baked into the cluster and one with a Greek yoghurt style coating.

Show the press release

 

Post Foods, LLC, Announces New Honey Bunches of Oats® Greek Honey Crunch Cereal

New Cereal with Real Greek Yogurt Bunches is a Smile Waiting to Happen

PARSIPPANY, N.J., Jan. 25, 2013 /PRNewswire/ -- Today Post Foods, LLC, announces the addition of a new variety to the Honey Bunches of Oats family, new Honey Bunches of Oats Greek Honey Crunch cereal, available nationwide.  This unique cereal with an unmistakable tasty crunch, combining real Greek yogurt bunches, crispy whole grain flakes and a touch of honey, is the first Honey Bunches of Oats variety to include Greek yogurt.

"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite, as well," said Dr. Mark Izzo, Vice President of Research, Development and Innovations at Post Foods, LLC. "We channeled the innovation that made Honey Bunches of Oats great - combining favorites - to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yogurt. It is sure to make every family member smile."

The new cereal features crispy whole grain flakes and two distinct crunchy granola clusters made with real Greek yogurt - one that has the Greek yogurt baked into the cluster and one that blends it into a creamy Greek yogurt style coating, for an unmistakable crunch and sweet tangy flavor. In addition to its unique taste, each one-cup serving of Honey Bunches of Oats Greek Honey Crunch has 33 grams of Whole Grains, 80 percent of the Daily Value for iron and is a heart healthy choice to start mornings off right.

For more information, please visit www.honeybunchesofoats.com and www.facebook.com/honeybunchesofoats.

 

Original source: Post Foods