US: Post strikes US cycling sponsorship deal
By: Dean Best | 4 January 2012
Post Foods, the third-largest ready-to-eat cereal maker in the US, has agreed a deal for its Grape-Nuts brand to sponsor USA Cycling, the sport's governing body in the country.
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Post Foods, the third-largest ready-to-eat cereal maker in the US, has agreed a deal for its Grape-Nuts brand to sponsor USA Cycling, the sport's governing body in the country.
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