UK: Pot Noodle and McDonald’s are among "most-hated brands"
Snack food product Pot Noodle is the UK's most hated brand, a new survey conducted by marketing agency Joshua has found. The next most-hated food company is fastfood giant McDonald's, coming in fourth in the Marketing magazine survey of 'brands we love to hate'.
Internet search engine Google is the UK's most loved brand. Despite recent negative publicity surrounding the Office of Fair Trading investigation, Tesco was the second most-loved company. Tesco, the survey found, was admired for being a globally dominant British firm.
However, Marketing magazine found, this admiration doesn't necessarily mean sales. "Consumers' feelings of warmth, nostalgia and even patriotism for some brands will not stop them buying rivals if they offer better value or convenience," the research found.
Last year, a major promotional campaign in the UK warned of the dangers of high salt intake, linking it to increased risk of heart disease and high blood pressure. But the campaign, run by Consensus A...
The influx of Polish workers has swelled the market for Polish food in the UK. Having seen specialist Polish delicatessens tap into this rising demand, supermarket chains are now looking to get in on ...
Brand New Brands has launched Attune Foods, a new company dedicated to developing breakthrough daily wellness products. The spin-off was financed by Brand New Brand investors Unilever Ventures, Prolog...
Speaking to the IGD Supply Chain Summit, Tesco board director (logistics and store operations) David Potts revealed "what customers want"....
Dairy Crest yesterday (9 November) posted a 25% increase in adjusted profit before tax, which rose to GBP31.8m (US$60.9m), on an improved performance from its dairies division and key brands. The comp...
Fastfood firm McDonald's has vowed to cut the level of trans fats in the cooking oils used by its European business to 2% by the middle of 2008....
European convenience foods group Uniq has announced the sale of its French spreads business St Hubert to the Dairy Crest Group for EUR370m (US$473m)....
UK retailers Tesco and Sainsbury's have backed a Government scheme to provide a goodwill gesture to the thousands of families who lost out in the Farepak collapse last month....
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