US: Powerful Yogurt launches protein bars
Powerful Yogurt has entered new category
US yoghurt business Powerful Yogurt has moved into a new category with the development of a range of protein bars.
The privately-owned company, which started business in 2012 with the launch of what it called the first Greek yoghurt for men, has also introduced a line of yoghurts containing whole grain.
"We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high protein foods that fuel the active lifestyle," founder and CEO Carlos Ramirez said. "The success of our high-protein, award-winning Greek yogurt lead to the strong growth and innovation that you see today, but this is just the beginning."
The protein bars have a yoghurt coating and contain probiotics. Powerful Yogurt said the probiotics would "boost immune function and digestive health as part of a balanced diet and healthy lifestyle". The bars come in yogurt creme, peanut butter and chocolate coconut flavours
The Powerful Yogurt Plus+ line of yoghurts are available in three varieties - coconut and quinoa; tropical fruit and oats; and lemon and chia.
Click here for an interview with Carlos Ramirez, published in August.
Powerful Yogurt Unveils Two Protein-Packed Product Lines at Natural Products Expo West
Company announces Powerful Yogurt Protein Bars and Powerful Yogurt PLUS+ as part of expanded offerings for athletes and the active lifestyle
ANAHEIM, Calif., March 5, 2014 /PRNewswire/ -- Powerful Yogurt announced its plans today to unveil two new product lines – Powerful Yogurt Protein Bars and Powerful Yogurt PLUS+ – at Natural Products Expo West, March 7-9 in Anaheim. Both product lines will be available for order at Expo West booth 8017.
Photo - http://photos.prnewswire.com/prnh/20140305/PH76760-a
Photo - http://photos.prnewswire.com/prnh/20140305/PH76760-b
The Powerful Yogurt Protein Bar is the first protein bar with yogurt coating and probiotics. Developed by an award winning bar maker, Powerful Yogurt Protein Bars feature 20 grams of protein and low sugar (4 grams) and calorie profiles. They will be immediately available in yogurt creme, peanut butter and chocolate coconut flavors. Powerful Yogurt Protein Bars feature GanedenBC30 (Bacillus coagulans GBI-30, 6086), which delivers 1 billion CFU Bacillus coagulans to boost immune function and digestive health as part of a balanced diet and healthy lifestyle. The bars are gluten free, Kosher and contain non-GMO ingredients.
The Powerful Yogurt PLUS+ line of Greek yogurts adds hearty whole grains to the company's signature high protein Greek yogurt. Powerful Yogurt PLUS+ has 21 grams of natural protein per 8 oz. serving and will be available immediately in flavors including Coconut + Quinoa, Tropical Fruit + Oats, and Lemon + Chia. The product line is low fat, gluten free, Kosher and contains non-GMO ingredients.
"We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high protein foods that fuel the active lifestyle," said Founder and CEO Carlos Ramirez. "One year ago we launched Powerful Yogurt with one product line. The success of our high-protein, award-winning Greek yogurt lead to the strong growth and innovation that you see today, but this is just the beginning."
Powerful Yogurt products are now available at nearly 2,000 grocery stores across the country. They are available through distributors including KeHe, UNFI, Cedar's Foods, Gourmet Guru and C&S.
The company's debut product line, Powerful Yogurt, was named "Best Yogurt" at the 2013 Dairy Innovation Awards across an international field of competitors. In January 2014 Powerful Yogurt joined Under Armour, Gatorade and Prince Sports as an official sponsor of IMG Performance, a division of the global sports, fashion and media company IMG.
For more information and store locations, visit powerful.yt.
About Powerful Yogurt
Powerful Yogurt believes that athletes deserve great-tasting, all-natural, high-protein products to help them achieve their goals. The company 's products are sold in natural and mainstream grocery stores across the U.S. Dedicated to supporting athletes of all levels, Powerful Yogurt partners with trainers, nutritionists and athletes in developing its products - always with a primary focus on great taste. In addition, Powerful Yogurt is committed to making products that are gluten free and rich in high-quality, non-GMO ingredients. The company's slogan, Find Your Inner Abs, reflects Powerful Yogurt's desire to motivate and encourage all active-minded people to reach their full athletic potential. All products are registered trademarks of Powerful Men, LLC.
Original source: Powerful Yogurt
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