Morbuel formulates five year plan

Morbuel formulates five year plan

Belgian frozen shrimp company Morbuel has been acquired by private equity group Bencis Capital Partners in a deal that the group said would help it realise its ambition of becoming the "most important supplier of shrimp in Europe".

The financial details of the transaction were not disclosed.

Morbuel has been seeking a strategic partner since February this year, when it started to trade as an independent company after its parent, Dutch group Heiploeg, went into bankruptcy.

Morbuel commercial manager Nadine Verbruggen told just-food that the shrimp processor has been searching for a partner "who believes in the growth potential" of Morbuel. "Bencis was very convinced from the beginning."

Morbuel has formulated a five-year strategy to grow sales and productivity, Verbruggen revealed. "We have lots of contacts in new channels, new countries and new suppliers. We want to increase our sales but we are also looking at the whole supply chain to improve productivity... [Shrimp] prices are rising because of a lack of product, of raw material. Every part of the supply chain has to be integrated."