Premier expands Cup a offering

Premier expands Cup a' offering

Premier Foods plc has expanded its Batchelors Cup a' range with the introduction of a Cup a' Noodles, Cup a' Pasta and Cup a' Rise varieties.

The firm, which already manufactures Batchelors Cup a' Soup, said that it hopes the move will enable it to cash in on lunchtime sales. Premier said that it was a "tasty", "convenient" and "healthy" lunchtime mean option.

The new lines come in various flavours and will be in store next month and the products are available in cup or sachet packagnig.

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Premier Foods is set to serve up tasty lunchtime sales with the expansion of thepopular Batchelors ‘Cup a' range. Building on the success of the iconic £40m 1 ‘Cupa Soup' brand, Batchelors is expanding the range to include ‘Cup a Noodle', ‘Cupa Pasta' and ‘Cup a Rice' single serve sachets and on the go pots set to driveincremental sales for retailers.

The new ‘Cup a' range comes in an array of flavours, and is ideal for today's busyconsumers who seek convenient and tasty lunch solutions by simply boiling akettle. These delicious new snacks are all ready in under 5 minutes, contain less than 2% fat and 90 calories, making the new range a tasty and healthy lunchtime option for all.

Jon Burton, Brand Director for Batchelors, says, "As the no.1 Easy Eating brand 2, shoppers already trust Batchelors. Now we are broadening our consumer appeal by introducing new products to the much loved ‘Cup a' range. We are confident ouroffering has relevance for today's consumers, not only delivering great taste but also variety, convenience and health benefits, which will drive higher engagement and result in sales uplifts for retailers."

The new ‘Cup a Noodle', ‘Cup a Pasta' and ‘Cup a Rice' ranges will be available in- store from April. Sachets have an RRP of 0.65p and Pots have an RRP of 0.76p.

The new ‘Cup a' range comprises:

Cup a Noodle: pots & sachets

Spicy Sweet and Sour


Mild Curry

Cup a Pasta: pots & sachets

Roast Chicken

SIG Grocery Outlets, last 52 weeks to 23rd Feb

Source of Market Data - IRI All Outlets 52 we 17th March 2012

Tomato & Herb

Creamy Cheese

Cup a Rice: pots & sachets

Golden Vegetable


Top ten from the Cup a Soup range: multipack sachets only

Minestrone with Croutons



Chicken & Vegetable with croutons

Cream of Asparagus with croutons

Cream of Vegetable with croutons

Cream of Mushroom with croutons

Leek & Potato

Chicken & Leek

Chicken Noodle


Original source: Premier Foods plc