UK: Premier Foods launches Ambrosia rice snack pots
By Michelle Russell | 5 March 2012
 |
Premier Foods' Ambrosia rice range will be available in four formats and five flavours |
Premier Foods plc has extended its Ambrosia dessert range to include a line of rice snack pots.
The rice range, launched this month, will be available in four formats and five flavours, including a 190g pot in four flavours, a 120g pot in four flavours, a 115g pot of Light Rice, a 99 calories re-sealable and microwavable 500g sharing pot rice, and individual rice pudding with jam on the side.
Flavours include, Original Apple Strawberry Custard, Original Apple Strawberry Chocolate, and Light Rice Original.
The launch will be supported by a marketing campaign including television advertising to begin airing from May, outdoor, sampling, PR and in-store advertising.
"Ambrosia is benefiting from its biggest ever investment this year," said Premier Foods' brand director for desserts Caroline Jary. "By launching this new range and communicating our "unbelievably good" messaging about Ambrosia rice's naturally low fat content, we anticipate a year of significant growth for Ambrosia."
Sectors: Dairy, NPD & innovation, Snacks
Companies: Premier Foods plc
View next/previous articles
5 Mar 2012 -
Currently reading -
UK: Premier Foods launches Ambrosia rice snack pots
5 Mar 2012 -
Related research
Datamonitor's Premier Foods plc - SWOT Analysis company profile is the essential source for top-level company data and information. Premier Foods plc - SWOT Analysis examines the company’s key business structure and operations, history and products, ...
Premier Foods plc (PFD) - Financial and Strategic SWOT Analysis Review
Premier Foods plc (Premier Foods) is the manufacturer and supplier of food and related products in the UK and Ireland. The company offers its own-label products in variety of food categories, which includes ambient grocery sectors such as soups, vege...
Dried Ready Meals Market in the UK to 2014 (Dried Food)
Dried Ready Meals Market in the UK to 2014 (Dried Food) is a comprehensive resource for dried ready meals market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key...
Related articles
Best bits: Premier deal to give Hain Celestial platform for UK growth
Hain Celestial, the US food group, has made another acquisition in the UK. It believes the purchase of ambient brands from Premier Foods will help it grow in the market and provide a way to take US products into the UK. Analysts broadly welcomed the deal, even if there was concern about the quality of assets Hain is taking on.
UK: Hain to launch Greek Gods yoghurt in UK
Hain Celestial is to launch its Greek Gods yoghurt line in the UK later this year.
Quote, unquote: just-food's week in words
M&A was certainly on the agenda this week as Norwegian conglomerate Orkla announced a deal to buy local food group Rieber & Søn. In addition, Hain Celestial purchased Premier Foods plc's spreads asset, and Greencore acquired the UK own-label chilled ready meals unit of Hain. Here is a selection of quotes from this week's news.
There are currently no comments on this article
Be the first to comment on this article