INSIGHT: Premier puts brands first
By: just-food.com | 15 October 2009
Premier Foods plc, the UK's largest food group, said today (15 October) that the company had reduced its focus on own-label production in favour of its brands.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Premier Foods plc, the UK's largest food group, said today (15 October) that the company had reduced its focus on own-label production in favour of its brands.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Premier launches cherry, vanilla Cadbury Mini Rolls
Cherry and vanilla is the latest flavour to be added to the Cadbury Mini Rolls portfolio in the UK, licence owner Premier Foods plc has announced.
UK: Warburtons to "refresh" portfolio
UK baker Warburtons is to give its entire portfolio a revamp as part of a GBP10m (US$15m) investment into its brand image.
Top stories on just-food this week
CAGNY, one of the key dates in the US food industry calendar, dominated the headlines this week. Food giants from Unilever and PepsiCo to Campbell Soup Co. and General Mills detailed their 2010 plans for their businesses at home and abroad in what remain tough trading conditions. Elsewhere, Unilever's Ben & Jerry ice cream business announced plans to go completely Fairtrade, while chocolate, which has had its fair share of Fairtrade news in recent weeks, saw Mars and Barry Callebaut team up to push the health benefits of the sweet stuff. These were the top stories on just-food this week.
Market research related to this article
Cooking & Eating Habits
Cooking is a lifetime skill but one that has arguably been undervalued for some years. Many of today's young adults have grown up with a reliance on convenience foods, takeaways and eating out. Working parents have less time to cook and fewer cooking...
Soup in the UK to 2012
This databook is a detailed information resource covering all the key data points on Soup in the UK. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012....
Bread
This report analyzes the worldwide markets for Bread in US$ Million. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific and Rest of World. Annual forecasts are provided for each region for the period 2007...













