UPDATE: UK: Premier targets 2010's biggest FMCG launch
By: Dean Best | 16 April 2010
Premier Foods plc is aiming for its Hovis Hearty Oats bread line to be the biggest FMCG launch in the UK this year, the company said today (16 April).
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Premier Foods plc is aiming for its Hovis Hearty Oats bread line to be the biggest FMCG launch in the UK this year, the company said today (16 April).
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