AUSTRALIA: Premium branded beef launched by Castricum Foodservice
The recent launch, the first of its kind in Victoria, of branded beef that has the backing of the grading scheme Meat Standards Australia has proved a success for Kerr Griffen, manager of Castricum Foodservice. It took over 18 months and A$15,000 to source the product and develop its launch and trade incentives, but now Griffen says: "we have created a point-of-difference for our beef. [It is all] grass-fed, sourced from Victorian producers, free of hormone growth promotants and available 12 months of the year."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- How Tyson's new CEO plans to grow the meat group
- General Mills jobs to go in business revamp
- Japan's Nagatanien buys Chaucer Food Group
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund