Premium confident on Freybe synergies

Premium confident on Freybe synergies

Canadian speciality food group Premium Brands Holdings has acquired deli meat manufacturer Freybe Gourmet Foods for C$55m (US$53.9m).

Family-owned Freybe manufactures gourmet premium deli meats, with annual sales of around C$78m. The deal will see Premium Brands buy the iconic Freybe brand as well as Freybe's 118,000 square foot manufacturing facility.

Premium Brands said it anticipates expanding Freybe's sales by feeding products into its existing distribution network. The group also plans to generate synergies by transferring production from Premium Brands' existing Richmond facility, which is due to close this year, to utilise excess capacity at Freybe's manufacturing plant. 

"This transaction provides us with another leading specialty food company that further enhances the depth and strength of our deli meats business platform," president and CEO George Paleologou said.

Show the press release

VANCOUVER, B.C., March 25, 2013. Premium Brands Holdings Corporation (TSX: PBH), a leading producer, marketer and distributor of branded specialty food products, announced today that it has signed a definitive agreement to purchase Freybe Gourmet Foods Ltd. 

Freybe is one of western Canada's leading manufacturers of premium gourmet deli meats with annual sales of approximately $78 million and a state-of-the-art 118,000 square foot production facility located in Langley, BC. It is currently owned and operated by the Freybe family who founded it in 1844.

"This transaction provides us with another leading specialty food company that further enhances the depth and strength of our deli meats business platform," said Mr. George Paleologou, President and CEO. "We will also be adding the Freybe name, which is one of western Canada's oldest and most iconic local brands, to our diverse portfolio of leading specialty food brands.Looking forward, we see significant opportunities to help Freybe grow its business and brand by leveraging both our deli meat platform's sales and marketing infrastructure as well as our proprietary distribution networks in the foodservice and retail channels."

"Freybe's modern production facility has significant unutilized capacity. Correspondingly, it is an ideal solution for replacing the capacity of our deli meats production facility in Richmond, BC,which is scheduled to be shut down later this year," stated Mr. Paleologou. "By transferring a significant portion of the Richmond plant's production to Freybe's nearby Langley facility instead of our production facilities in eastern Canada we will gain significant cost and freight synergies.

Furthermore, we intend to use Freybe's unutilized production capacity to support our growth in the U.S. through our Ferndale, Washington based business Hempler Foods Group. Hempler has in recent years been growing at an average compounded rate of almost 17% over the last three years.

"We are also very pleased to welcome Sven Freybe, President and CEO of Freybe, and his management team to Premium Brands. We have known and respected them for many years and are looking forward to working with them. Their talents will further strengthen our management team," added Mr. Paleologou.

"In determining who to partner with, we chose Premium Brands based on their long history of respecting the unique entrepreneurial cultures of the businesses they invest in and their commitment to producing and selling only premium quality products," said Mr. Sven Freybe, President and CEO of Freybe Gourmet Foods. "I have no doubt that Freybe will thrive under the umbrella of Premium Brands."

"Our family is very proud of the business we have built over the last six generations but we recognized that we needed a partner to help Freybe in the next stage of its evolution," said Mr. Henning Freybe, Freybe Gourmet Foods' retiring Chairman. "I know for certain that Premium Brands is that partner." 

The purchase is expected to close shortly and is subject only to customary closing conditions. 

Taluswood Capital Inc. acted as financial advisor to Freybe for this transaction.

Original source: Premium Brands