UK: Pret A Manger looks for increased lunch spend with kids' range
UK sandwich shop chain Pret A Manger is launching a range of "kids stuff" foods this month, to prompt increased spend by enabling children to eat in store with their parents. "Kids stuff" offers children aged two- to seven-years a menu of handmade sandwiches, cordials, yoghurts and desserts tailored to younger taste buds. The company says that a major emphasis of the range is on its offering of a healthier alternative, which contains no artificial preservatives or colours and is organic.
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