Cadbury won plaudits from consumers last week after the official launch of Fairtrade Dairy Milk - and, tomorrow (29 July), the UK confectionery giant looks set to receive praise from the investment community with its half-year numbers.

The company looks set to reveal that its underlying sales growth accelerated during the second quarter of 2009.

According to a consensus of 26 broker analysts, Cadbury is set to report a 3.1% rise in organic sales on a constant-currency basis.

In the first quarter of 2009, Cadbury posted revenue growth of 2%.

A median poll of 25 analysts see Cadbury posting underlying pre-tax profits of GBP256m (US$420.3m), a jump of 25%.

Cadbury said last month that its performance had "improved" in May following a first quarter in which de-stocking in the US and Canada had put pressure on volumes.

Investors, however, will be keen to see how Cadbury is performing in Europe, where the group has endured "challenging" trading conditions this year.

Emerging markets in South America, the Middle East, Africa and Asia has helped offset any sluggishness in Europe.

The group's gum and candy businesses, meanwhile, have enjoyed growth in more developing markets.