Price Chopper Supermarkets is becoming the first independent retailer to sign an agreement with Wild Oats Markets and sell the entire line of Wild Oats branded natural and organic products in its stores.

Price Chopper plans to offer the brand in all 115 of its stores located in six Northeastern states of the US, and said it will incorporate hundreds of Wild Oats products.

Neil Golub, president and CEO of Price Chopper, said: "We want to carry as many items as our customers want to buy and will continue to build the brand with our new partners. We are currently in the process of re-planogramming our shelves to handle the new products. In order to insure smooth replenishment in our stores, we are retrofitting our warehouse to incorporate the entire line and will start distribution just after the holiday season."
 
The products include all-natural cookies and snacks, natural cheeses and imported Italian sodas, and other natural and organic alternatives to mainstream brands, the companies said.

"The Wild Oats brand name has come to represent quality and integrity, and we are pleased that interest is growing among leading retailers like Price Chopper in the US - as well as internationally - in the Wild Oats line of branded products," said Gregory Mays, chairman and CEO of Wild Oats Markets. "By selecting Wild Oats as their brand of choice for natural and organic foods, Price Chopper has demonstrated their commitment to providing customers with a wide selection of new and exciting products that meet a growing need for healthier alternatives."