UK: Princes adds to Crosse & Blackwell 4Kids pasta range

By Dean Best | 11 December 2012

Princes said more products will be rolled out next year

Princes said more products will be rolled out next year

Princes has added new lines to its Crosse & Blackwell 4Kids pasta range in the UK as it relaunches the brand.

The UK food and drink group said it will take 4Kids into pasta meals with the launch of two products: pasta with sausages and pasta with chicken and vegetable meatballs.

Chris Wright, marketing director for Crosse & Blackwell, said: "The pasta shapes range is already established in the market and we spotted an opportunity to replicate this success in the pasta meals sector with a range of exciting new products. We are committed to investing in the Crosse & Blackwell and 4Kids brands and these are the first of many new products that will be launched over the next 12 months."

Princes will also use durum wheat pasta in each of the products and has updated the packaging for each SKU.

It has put a "five-a-day" flash on the packaging, which has a new design to "maximise" the seven character licences Princes holds for the products, including Scooby Doo and Spongebob Squarepants.

Show the press release

 

CROSSE & BLACKWELL RELAUNCHES 4KIDS PASTA

Crosse & Blackwell’s popular 4Kids range of canned pasta is being relaunched to target a greater share of the £10m character pasta market.

The revamped range, which hits stores in December, will include updated packaging and new recipes for the existing seven strong line-up of pasta in tomato sauce. The brand will also extend into the pasta meal category for the first time with two new products – pasta with sausages and pasta with chicken and vegetable meatballs.

4Kids already accounts for 24% of the character pasta market, which is currently growing at 26% year on year in value terms. The relaunched line-up is aimed at young families and will capitalise on this popularity – featuring a new packaging design to maximise the brand’s seven character licences including Spongebob Squarepants, the beloved Disney Princesses, Disney/Pixar Cars and Scooby Doo. A new five-a-day flash has also been added to the packaging and all products will begin using quality durum wheat pasta to maximise food values for parents.

Supported by strong in store promotional activity it is the first major investment in the 4Kids range since canned food giant Princes acquired the Crosse & Blackwell brand in July 2011.

Chris Wright, marketing director for Crosse & Blackwell, said: “The 4Kids range combines fun characters with good quality, filling meals – making it a winner with both parents and children. The pasta shapes range is already established in the market and we spotted an opportunity to replicate this success in the pasta meals sector with a range of exciting new products. We are committed to investing in the Crosse & Blackwell and 4Kids brands and these are the first of many new products that will be launched over the next 12 months.”

4Kids pasta shapes are available in 213g cans with an RSP of 49p. 4Kids pasta meals come in 213g cans with RSPs starting from 69p.

 

Original source: Princes

Sectors: Canned food, NPD & innovation

Companies: Princes

View next/previous articles

Currently reading -

UK: Princes adds to Crosse & Blackwell 4Kids pasta range

There are currently no comments on this article

Be the first to comment on this article

Related research

Ambient Noodles Market in United Kingdom to 2016

The report presents detailed data on consumption trends in the Ambient Noodles category in United Kingdom, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Pas...

Ambient Pasta Market in United Kingdom to 2016

The report presents detailed data on consumption trends in the Ambient Pasta category in United Kingdom, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Pasta...

Chilled Noodles Market in United Kingdom to 2016

The report presents detailed data on consumption trends in the Chilled Noodles category in United Kingdom, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Pas...

Related articles

UK: Princes invests in olive oil facility expansion

UK canned tuna producer Princes is to invest GBP6.4m (US$9.7m) in the expansion of its olive oil facility in Liverpool.

UK: Princes adds to sandwich filler range

Princes is adding to its range of sandwich fillers in the UK with a line of "deli-inspired" tuna-based products.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page