Prawn cocktail has been added to the Pringles range on sale in the UK, brand owner Procter & Gamble has said.

The consumer goods giant labelled prawn cocktail a "traditional British flavour". The launch will be supported by a consumer marketing campaign that carries the strap line 'Fall in love with new Pringles prawn cocktail.'

Available in a 170g large sharing can, and in smaller five-packs, Pringles prawn cocktail will be in stores from February, P&G added.