UK: Pringles packet in with new launch
Procter & Gamble is to launch Pringles in a new format to make the crisps brand more convenient to eat on-the-go.
The new Pocket Pack has been launched in a bid to take a bite out of the single-serve snacks market which the company say is worth GBP630.1m (US$1.2bn).
The company is also launching Pringles Rice Infusions in a bite-size format, a spin-off from the original launched last year.
The Pocket Pack format is designed to be a more convenient version of the familiar tube range.
"Pringles has had great success with the tube and the can is iconic but we have learnt a lot about the single serve market and we feel it is the right time to move into this area," Amber Kirby, brand manager for P&G told just-food. "We need to fit in with consumer needs and the new packet is more convenient for snacking on-the-go."
The Pocket Packs will be available in original and sour and cream, and the Rice Infusion Bite Size will be available in cheese and onion and sweet bbq spare rib.
Procter & Gamble has posted a jump in full-year net sales and profits, thanks to increasing sales and margin improvements....
Snack firm The Tayto Group may merge two of its plants following a decision by Procter & Gamble to discontinue production of Pringles Minis in the UK....
Procter & Gamble, the consumer goods giant, has spoken of its satisfaction with a UK court decision that ruled its snack food brand Pringles are not potato crisps....
Procter & Gamble (P&G) is launching a football-themed promotion for its Pringles snack brand....
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Who will buy Danone's Stonyfield business?
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Icelandic to sell Saucy Fish Co. owner Seachill
- Dairy dampens Danone in Q1
- Nestle organic growth slows but beats expectations