Continuing to strengthen its position as the industry leader in business-to-business e-commerce, announced the addition of Dave Yeager, Vice President of Technical Services, to its team of executives.

Yeager, a ten-year industry veteran from Chiquita Brands International, formerly served as Region Director and Business Development Manager at Chiquita's St. Louis office. Responsible for more than $60 million in annual sales for the company, Yeager received Chiquita's 1998 Outstanding Leadership Award and the 1999 Sales MVP Award in Advertising and Marketing. Yeager also brings a highly technical background, with nearly ten years experience as a programmer/analyst and information engineer developing computer systems in Order Management, Purchasing, Sales Management, Transportation and Produce Industry Analysis.

"It is exciting to be part of this new venture with," said Yeager. "Chuck James and the rest of the ProduceOnline team have a tremendous vision for the produce industry. It's a privilege and honor to be a member of this top-notch group of produce professionals and I'm looking forward to utilizing both my technical and produce sales experience to help raise the level of technology in the produce industry."

Yeager sees the company's progressive mindset as a very rewarding pursuit. "One of the key benefits of will prove to be our excellence in the area of innovative and practical technical services. We're offering a comprehensive array of features that just aren't available anywhere else," Yeager said.

"I think it's rather obvious that we've selected some of the best talent in the industry to be a part of our team," said Chuck James, Founder and Chief Executive Officer of "Dave brings to the table a wealth of talent and technical knowledge that will help propel to the forefront of industry innovation. We're looking to set very high goals and standards for this company, and Dave will certainly help us to achieve those goals."

Yeager is a graduate of Cedarville College, with a bachelor's degree in business administration and computer information systems.

Launched in September 1999, has become, within a few short months, the leading business-to-business e-commerce Internet site for the global fresh produce industry. offers buyers and sellers an efficient and cost-effective, one-stop process for the multi-billion-dollar fresh produce industry to transact business online. is headquartered in both Pasadena and Salinas, California, with regional offices located in all major national produce areas.

For additional information about or its innovative services, visit or call Lorri Koster at 831-754-3880.