NEW ZEALAND: Progressive could ditch Woolworths or Foodtown brand
By: just-food.com editorial team | 18 July 2002
Progressive Enterprises managing director Ted van Arkel said yesterday [Wednesday] that it is looking at phasing out either the Woolworths or Foodtown brand. Van Arkel also said the group has decided to rebrand its eight Big Fresh stores as Countdown or Woolworths supermarkets. Progressive's Australian parent Foodland Associated bought the Woolworths group last month and has been working since on its restructuring.
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Progressive Enterprises managing director Ted van Arkel said yesterday [Wednesday] that it is looking at phasing out either the Woolworths or Foodtown brand. Van Arkel also said the group has decided to rebrand its eight Big Fresh stores as Countdown or Woolworths supermarkets. Progressive's Australian parent Foodland Associated bought the Woolworths group last month and has been working since on its restructuring.
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