US: Promax acquires Pure Bar
By: just-food.com | 11 August 2008
Marwit Capital-owned Promax Nutrition Corporation has acquired Pure of Holland, a manufacturer of nutrition bars.
Promax, a developer and marketer of protein and energy bars, said the deal was a good strategic fit.
"Pure Bar is a great complementary strategic fit with the Promax brand portfolio and we enthusiastically embrace this partnership. Pure Bar is a fantastic brand experiencing strong growth," Promax president Tim Welch said.
Pure Bars are currently carries by Whole Food Markets, natural food stores and grocery chains such as Ralph's, Meijer and HEB.
Pure Bars come in six flavours and are certified organic, raw, vegan, unprocessed, and gluten/dairy/soy free.
Sectors: Baby food, Chilled foods, Health & wellness, Natural & organic
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