Sainsburys sold over a third of all SKUs on promotion last month, the Tracker data showed

Sainsbury's sold over a third of all SKUs on promotion last month, the Tracker data showed

Asda, Sainsbury's and Ocado increased the number of products they sold on promotion in March, according to the latest just-food Promo Tracker.

Data from the tracker - compiled with mysupermarket-insights.co.uk - showed that the three UK retailers all upped their promotions last month.

The biggest jump come from Sainsbury's, which sold 7,994 SKUs on promotion in March, compared to 6,483 in February. The increase meant over a third of all SKUs at Sainsbury's were on promotion, compared to 23.7% a month earlier.

Ocado also increased the absolute number of promotions, which pushed up the percentage of SKUs sold at a discount.

The number of promotions in Asda stores rose, although, in percentage terms, the level fell.

At Tesco, the UK's largest grocer, the number of promotions - and the percentage of SKUs sold at a discount - were down.

Danone's Actimel led the list of brands sold on promotion, with all SKUs sold at a discount, the tracker showed.

Easter products was the most-promoted category, according to the data.

SupermarketTotal number of SKUsNumber of Promos% of all SKUs on promoAverage saving per promo
Tesco 32755 11394 34.79 £0.98
Asda 27752 6511 23.46 £0.58
Sainsbury's 23621 7994 33.84 £1.12
Ocado 20740 4829 23.28 £1.39

Brand % of all SKUs on promo Average saving per promo  
Actimel 100 £0.59 % change
Sainsbury's Little Ones 96.6 £1.1 8%
Plum Baby 85.8 £0.42 26%
Muller 85.6 £0.35 45%
Batchelors 75.8 £0.2 23%
Activia 74.7 £0.18 36%
Rachel's 73.1 £0.25 -13%
Innocent 73.1 £0.67 244%
Quaker 69.8 £0.32 49%
Ben & Jerry's 68.7 £0.39 34%
Seabrook 68.7 £0.38 33%
Hipp 68.1 £0.21 26%
Cow & Gate 67.4 £0.22 44%
Pringles 62.9 £0.45 12%
Tilda 62.6 £0.48 28%
Kettle 60.8 £0.64 18%
Bassett's 60 £1.29 44%
Walkers (Crisps, Snacks & Dips) 58.6 £0.4 31%
Uncle Ben's 57.5 £0.33 40%
Birds Eye 55.9 £0.6 67%
Organix 53.5 £0.33 43%
Renault-Nissan Group 565820 757645 34%
SAIC Group 1160091 1342997 16%
Suzuki Group 243656 280740 15%
Toyota Group 607959 773677 27%
FAW Group 488860 623343 28%
Volkswagen Group 1387328 1899629 37%
Other 1015535 1472619 45%
Great Wall Motor 226817 398692 76%
BYD Auto 422732 521232 23%
Grand Total 12758290 16751116 31%
Category % of all SKUs on promo Average saving per promo
Easter 77.14 £1.26
Baby Food & Snacks 62.97 £0.27
Yogurt & Milk Drinks 56.52 £0.46
Yogurts 53.97 £0.26
Frozen Pizza & Breads 53.39 £0.4
Chilled Desserts 49.24 £0.28
Crisps 47.38 £0.43
Fresh Herbs 45.87 £0.22
Frozen Ready Meals 43.35 £0.41
Packet Soup 42.55 £0.28
Frozen Vegetarian 42.4 £0.36
Boxed Chocolates 41.39 £1.36
Cooked, Prepared Meat & Poultry 40.33 £0.6
Fruit 39.09 £0.63
Fresh Soup 39.02 £0.56
Snack Meals 38.17 £0.18
Frozen Desserts & Fruit 36.86 £0.54
Fresh Pizza & Chilled Bread 36.56 £0.62
Sausages & Burgers 36.34 £0.47
Frozen Fish & Seafood 35.64 £0.89