Promo Tracker - Asda, Sainsbury's, Ocado up promotions
Sainsbury's sold over a third of all SKUs on promotion last month, the Tracker data showed
Data from the tracker - compiled with mysupermarket-insights.co.uk - showed that the three UK retailers all upped their promotions last month.
The biggest jump come from Sainsbury's, which sold 7,994 SKUs on promotion in March, compared to 6,483 in February. The increase meant over a third of all SKUs at Sainsbury's were on promotion, compared to 23.7% a month earlier.
Ocado also increased the absolute number of promotions, which pushed up the percentage of SKUs sold at a discount.
The number of promotions in Asda stores rose, although, in percentage terms, the level fell.
At Tesco, the UK's largest grocer, the number of promotions - and the percentage of SKUs sold at a discount - were down.
Danone's Actimel led the list of brands sold on promotion, with all SKUs sold at a discount, the tracker showed.
Easter products was the most-promoted category, according to the data.
|Supermarket||Total number of SKUs||Number of Promos||% of all SKUs on promo||Average saving per promo|
|Brand||% of all SKUs on promo||Average saving per promo|
|Sainsbury's Little Ones||96.6||£1.1||8%|
|Ben & Jerry's||68.7||£0.39||34%|
|Cow & Gate||67.4||£0.22||44%|
|Walkers (Crisps, Snacks & Dips)||58.6||£0.4||31%|
|Great Wall Motor||226817||398692||76%|
|Category||% of all SKUs on promo||Average saving per promo|
|Baby Food & Snacks||62.97||£0.27|
|Yogurt & Milk Drinks||56.52||£0.46|
|Frozen Pizza & Breads||53.39||£0.4|
|Frozen Ready Meals||43.35||£0.41|
|Cooked, Prepared Meat & Poultry||40.33||£0.6|
|Frozen Desserts & Fruit||36.86||£0.54|
|Fresh Pizza & Chilled Bread||36.56||£0.62|
|Sausages & Burgers||36.34||£0.47|
|Frozen Fish & Seafood||35.64||£0.89|
The uncertain economic outlook, fed by the fears over Greece's public finances and pessimism over the growth prospects of markets like the US and the UK, is a key theme of this week's World Retail Con...
This week's featured reports include SWOT analyses of UK retailers Tesco and Asda, research on the development of health and wellness brands in China and a look at ingredients maker Firmenich....
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Comment: Meal kits in US - don't believe the hype
- Kraft Heinz cuts jobs in US, Canada
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Brazil seeks to cool concerns over meat probe
- US meal delivery service Blue Apron buys BN Ranch