UK: Promotions propel Co-op, says Kantar
By: just-food.com | 2 March 2010
 |
Pre-Christmas campaign has cheered The Co-op |
Price cuts and promotions have made The Co-operative Group the fastest-growing retailer in the UK, according to the latest sales data from Kantar Worldpanel.
Sales at The Co-op climbed 16.3% in the 12 weeks to 21 February following a GBP200m price-cutting and promotional campaign, Kantar said today (2 March).
Waitrose, which had witnessed the fastest growth in recent Kantar numbers, grew its sales by 15.5%.
The Co-op, which runs a "divi" membership campaign, is facing increased competition from the likes of Tesco, last month extended its 'double points' Clubcard promotion.
Kantar communications director Ed Garner said there had been a "step-up" in marketing from UK retailers since Christmas.
"Tesco has undoubtedly turned up the heat for Asda this month but the battle is by no means over. Asda has reacted strongly with a major coupon scheme of its own and we expect to see the impact of this latest consumer onslaught in next month’s figures," Garner said.
Tesco's sales grew by 5.9% over the 12-week period; Asda posted the slowest sales growth among the UK largest retailers of 3.8%. Sainsbury's sales were up 5.6%, while Morrisons sales grew 9.8%.
The increased competition among the multiples has led to Lidl and Aldi losing market share, Kantar said.
The analysts also claimed the growth in food prices slowed last month, with inflation standing at 2.4%.
"This confirms that we are currently in a low-inflation environment which could restrict the ability of the market to generate cash growth," Kantar explained.
Sectors: NPD & innovation, Retail
Companies: Tesco, Asda, The Co-operative Group, Waitrose, Sainsbury’s, Morrisons, Lidl, Aldi
View next/previous articles
3 Mar 2010 -
3 Mar 2010 -
Currently reading -
UK: Promotions propel Co-op, says Kantar
2 Mar 2010 -
Related research
Tesco China 2010: A Company Profile
Tesco, Carrefour and Wal-Mart are the three largest retail companies in the world, yet they compete directly in very few markets, and China is one of the few that they do. It is therefore perhaps surprising that Tesco entered the market so much later...
Tesco Plc in Retailing - World
Tesco is a global retailer with a strong multi-channel presence in the UK and a major global hypermarket operator with a strong presence in Eastern Europe and Asia Pacific. Facing intense challenges in the UK with more efficient rivals, the group wil...
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
Related articles
UK: Asda works on plans for Netto stores
UK retailer Asda said it is "working hard behind on the scenes" on plans for its Netto stores, as it awaits approval from the Office of Fair Trading (OFT) for the purchase.
Read more on this hot issue
just-food launches Promo Tracker
Promotions are a key weapon in a supplier's armoury - especially in times of economic turbulence and weak consumer spending. However, suppliers are coy about how they use promotions. In tandem with mySupermarket-Insights.co.uk, just-food's Promo Tracker seeks to shed more light on the UK's promotional landscape.
There are currently no comments on this article
Be the first to comment on this article