CHINA: Protesters slam McDonald's for appropriating popular cartoon characters
A McDonald's restaurant in Tsim Sha Tsui was the centre of attention yesterday as protestors claimed that the burger behemoth has appropriated Hong Kong's favourite cartoon characters. Unionists also gathered to protest at the chain's unpopular labour practices. The chain has incited rage through its use of the well-established (and unrelated) cartoon pigs McMug and McDull for a promotional campaign that involves a giveaway of souvenirs and dolls to Hong Kong children.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Who will buy Danone's Stonyfield business?
- Analysis: Post discusses rationale for Weetabix
- US food next wave on display at Winter Fancy Food
- Interview: Sir Kensington's on sale to Unilever
- Why personalisation will take-off in US food
- Update - Post Holdings confirms Weetabix deal
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Post: Weetabix "opens up M&A opportunities"
- Nestle organic growth slows but beats expectations